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The Law Firm Associate's Guide to Personal Marketing and Selling Skills, by Catherine Alman MacDonagh, Beth Marie Cuzzone
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This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.
- Sales Rank: #2026987 in Books
- Published on: 2007-08-29
- Original language: English
- Number of items: 1
- Dimensions: 9.13" h x .32" w x 6.11" l, .51 pounds
- Binding: Paperback
- 120 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
This is a very helpful resource for associates who are ...
By Deborah
This is a very helpful resource for associates who are beginning to think about client development activities, as well as those who have been doing some of this work but are looking for more targeted guidance. It does need a little updating to reflect the latest in online marketing, etc., but the fundamental principles are solid.
0 of 0 people found the following review helpful.
Loved this book
By Christine S.
Loved this book. Well though out ideas that can be easily executed and implemented into our daily running of the business.
0 of 0 people found the following review helpful.
Good Buy!
By sologuy
This book gives a good step-by-step guide to building your firm, no matter what stage you are in. I am currently going through it, and I am seeing results already after 3 weeks.
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